HERE TO MAKE FASHION FUN WITHOUT MAKING IT FAST.
BYE BYE FAST FASHION
We're a Hamburg-based fashion brand. Rooted in simplicity while keeping it fun.
We believe in fashion without the fast.
Our garments are mostly manufactured in Europe using materials like organic cotton, lyocell, regenerated polyamide, and many others.
As a brand we've been GOTS-certified since May 2021.
Check out at each product page if your favorite item is GOTS-certified.
Happy 12th years to us!
2014
Looking back, our 23-year-old-selves had a lot of optimism to start a company.
2018
Moving into our first "adult" office in Hamburg's Speicherstadt.
2019
Portugal becomes our second production country.
2020
Our office says goodbye to its second job as a warehouse.
2024
Alfi applies for the position as Head of Cuddles (and gets it, duh).
2025
Every great brand has a great team. Ours just happens to be the greatest.
2026
The look changed. The values didn't.